Even though we’ve been Lexus dealers near Green Cove Springs for quite a while, we still get excited when the Lexus brand gets ready to roll out new Lexus cars. And that’s what the automaker is getting ready to do with the 2018 Lexus RX 350L and the 2018 Lexus RX 450hL.
Before these all-new, three-row luxury SUVs hit dealerships throughout the nation, the Lexus brand will launch an integrated marketing campaign. The extensive marketing campaign will include national and regional ads that will appear on television and the Internet. The campaign will also include radio spots and print advertisements.
The campaign will kick things off with a national television commercial that will air for the first time on January 13, 2018. Titled “Emily,” the commercial highlights the versatility that a three-row SUV provides for a typical family. The commercial wraps up with a voiceover that explains how the all-new Lexus RXL has room for the unexpected.
“The [Lexus] RX has been the top-selling luxury utility vehicle in the U.S. for more than 20 years, and we’re excited to offer the next evolution of the iconic crossover in two flavors: the V-6 [Lexus] RX 350L and the powerful, multistage [Lexus] RX 450hL,” said Cooper Ericksen, Lexus vice president of marketing. “The [Lexus] RXL marketing campaign is targeted at the modern family who values the luxury of space and flexibility for whatever life throws at them.”
Although we don’t have the new Lexus RXL models at our Lexus dealership near Valdosta, GA just yet, we do have a generous selection of the latest Lexus models. Visit Lexus of Orange Park to see our new Lexus cars and find your favorite luxury automobile today. We look forward to seeing you behind the wheel of a Lexus vehicle you can call your very own soon.